Notice that ByteDance enables marketers to focus on TikTok ads to people aged thirteen and higher than via its advertising equipment, but these instruments only clearly show viewers data for end users aged 18 and earlier mentioned.
The business’s frequently revised audience numbers propose that Fb Messenger’s advert achieve in Hong Kong was such as 26.0 percent of the whole populace Initially of the year.
However, as we famous from the Fb segment over, modifications while in the viewers arrive at figures printed in Meta’s advertisement preparing instruments will not necessarily correlate with Over-all changes in its platforms’ Energetic user bases.
On a quarterly basis, the corporation’s data also reveal that the dimensions of Instagram’s advert viewers in Hong Kong remained unchanged in between October 2023 and January 2024.
To find out more about these variations, you should see this short article, and also our in depth notes on data.
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Observe: ByteDance’s advertising and marketing means only publish viewers gender data for “female” and “male” customers.
It’s vital that you worry that these promoting arrive at figures tend not to essentially click here stand for the same thing as every month active person figures although, and there might be meaningful discrepancies concerning the dimensions of YouTube’s ad audience and its total active person base.
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Observe: Google’s promoting means only publish audience gender data for “female” and “male” customers.
Nevertheless, complexities related to the gathering and Assessment of Net person data suggest that it may possibly typically choose numerous months right before investigation is ready for publication.
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If you need to check irrespective of whether This is often our most up-to-day report for Hong Kong, or in case you’re seeking data on digital developments and behaviours in Hong Kong for earlier years, you will discover DataReportal’s full selection of stories on Hong Kong by clicking right here.
Even so, it’s imperative that you anxiety that these advertising and marketing reach figures aren't the same as the regular monthly active users figures that Meta reports in its Trader earnings announcements, they usually shouldn't be interpreted as such.